Leadership Communication and Crises

 Who: The company is involved and is facing the crisis. This includes the communication and legal teams along with the CEO and other board members. This also involves the people having the issues or side-effects with the product.

What: There is an issue with a product that a company is releasing. Specifics vary from company to company and what the product is.

When: Can occur either in the formation of the product or after it is released. This can be long or short term depending on the issue. 

Where: Within the company and the public.

Why: Because something went wrong or has caused side-effects or other health issues. 

How: Someone has given a complaint about the product not working or has caused them health issues.

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