Crisis Communication

Crisis in a business is something that occurs almost every day. I recently watched the series Dopesick which was about Purdue Pharma during the roll of OxyContin and working on resolving the conflicts arising from lawsuits and the FBI. The shows depiction of how the company works on resolving the rising crises and conflicts coming towards them.

From the very beginning, Purdue Pharma was shown to not care too much about the issues that their drug is causing. By the time this show takes place, the organization has paid out at least three lawsuits against them. Under the representation given, we can see from the beginning that they were bound to fail in the near future. 

The company's action/risk plan was to pay out those who were suing the company, continue to bribe the FDA to approve their drug, and explain that OxyContin was not as addictive as it actually is. The show never shows the company start an investigation as to why people are misusing the drug and why there are soo many deaths. The communication/PR team tells them to say what they know and believe and repeats itself until they lose to the lawsuit the show and book are based upon.

We learn from this show what not to do during a crisis and hopefully learn from their mistakes

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