Branding and Consumption

 Who: companies and organizations everywhere in the world, as well as branding companies must understand how branding works and how it has changed over the years with the addition of social media platforms being a new way to brand a product or company.  

What: Branding a company/organization to promote their product or the company itself. 

When: Everyday, especially when a new product rolls out or a new company is trying to become known.  

Where: Everywhere, both the real world and on the internet. 

Why: Want to promote the product or company for it to become successful in some way. 

How: By using Maslow’s hierarchy of needs, Aristotle’s seven causes of human emotions, and any platform they can get their hands on. This being websites, radio, billboards, social media, apps and television.  

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