Business & Organizational Communication Portfolio

  Who: companies and organizations everywhere in the world, as well as branding companies must understand how branding works and how it has changed over the years with the addition of social media platforms being a new way to brand a product or company.   What: Branding a company/organization to promote their product or the company itself.   When: Everyday, especially when a new product rolls out or a new company is trying to become known.   Where: Everywhere, both the real world and on the internet.   Why: Want to promote the product or company for it to become successful in some way.   How: By using Maslow’s hierarchy of needs, Aristotle’s seven causes of human emotions, and any platform they can get their hands on. This being websites, radio, billboards, social media, apps and television.  

 Who: The company is involved and is facing the crisis. This includes the communication and legal teams along with the CEO and other board members. This also involves the people having the issues or side-effects with the product. What: There is an issue with a product that a company is releasing. Specifics vary from company to company and what the product is. When: Can occur either in the formation of the product or after it is released. This can be long or short term depending on the issue.  Where: Within the company and the public. Why: Because something went wrong or has caused side-effects or other health issues.  How: Someone has given a complaint about the product not working or has caused them health issues.